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Cherson
ADVISORY
What we're thinking about


When Governments Lie: How Small Businesses Can Make Smart Decisions in an Era of Policy-Driven Uncertainty
The rules keep changing. The goalposts keep moving. And somehow, it's always your business that pays the price. The Uncomfortable Truth Nobody in Power Wants to Say Out Loud. Let's call it what it is. When a government runs its finances into the ground through years of unchecked spending, ideological overreach, and bureaucratic bloat, it doesn't announce: "We made a mess. We're coming for your money." Instead, it deploys a sophisticated machinery of misdirection. It reframe
jeff6988
Jun 224 min read


Leading through the Storm - Hope as a competitive advantage
Two-thirds of Australians believe the country is heading in the wrong direction. Business investment confidence is near a historic low. For leaders, the question isn't whether uncertainty is real — it's how to lead anyway. There's a particular kind of exhaustion that settles over leadership teams in periods like this one. Not the tiredness of hard work — most leaders are comfortable with that — but the draining uncertainty of navigating without a clear horizon. When the polit
jeff6988
Jun 23 min read


Every strategic lie is a tax on your future — paid in credibility, compounding daily, and collected at the worst possible moment."
There is a particular kind of arrogance that lives at the top of organisations and political movements. It is the belief that the people below you — employees, voters, customers — cannot handle reality. And from that arrogance flows the rationalised lie: the massaged number, the suppressed report, the promise nobody ever intended to keep. We have dressed this up in many names. Strategic communication. Narrative framing. Managing expectations. But the mechanics are the same as
jeff6988
May 134 min read


The hardest thing about Leading
Leadership Ego - a theme that is prevalent in business and political culture - 𝗜'𝘃𝗲 𝘀𝗲𝗲𝗻 𝗶𝘁 𝗺𝗼𝗿𝗲 𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗮𝗻 𝗜'𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗮𝗱𝗺𝗶𝘁 — passionate, capable people step into leadership roles, and somewhere along the way, the mission quietly takes a back seat. Not because they stopped caring. But because leading 𝘧𝘦𝘦𝘭𝘴 𝘨𝘰𝘰𝘥. The title, the recognition, the sense of authority — even in an unpaid, community-driven role — can quietly shift a lead
jeff6988
Apr 281 min read


The hardest leadership question right now isn't strategic.
We're living through a period of prolonged uncertainty. Economic volatility. Organisational pressure. A world that feels like it's moving faster than any of us can process. In these moments, wellness is no longer a personal luxury — it becomes a collective responsibility. The true test of leadership is not measured in stability, but in how we show up when stability is lost. Strong leaders create calm in chaos. They communicate with clarity, act with empathy, and most importan
jeff6988
Apr 281 min read


On franchising: the economic model that most operators still misunderstand.
Franchising is often positioned as a fast-track to scale: a way to expand footprint, leverage entrepreneurial energy, and build brand presence without carrying the full burden of capital investment. In practice, however, many franchise systems underperform — not because the concept is flawed, but because the underlying structure is misaligned. Having been involved in designing one of Australia’s early innovative franchise structures in pharmacy, I have seen firsthand that the
jeff6988
Apr 227 min read


Omnichannel is not a technology problem. It's an organisational one.
Many retailers invest heavily in digital platforms while neglecting the organisational changes required to make them work. True omnichannel capability requires structural, cultural and capability transformation. In boardrooms and strategy sessions across industries, “omnichannel” has become shorthand for modern relevance. It signals sophistication, customer-centricity, and digital maturity. And yet, despite significant investment in platforms, integrations, and data infrastru
jeff6988
Apr 224 min read


What growth-stage health businesses get wrong about scaling operations
What Growth-Stage Health Businesses Get Wrong About Scaling Operations Growth is intoxicating—particularly in the health and wellness sector. Demand is rising, brand momentum is building, and the promise of impact sits alongside the potential for meaningful commercial success. At this stage, scaling operations often feels like a natural next step: more product, more channels, more customers. Yet this is precisely where many growth-stage health businesses begin to drift. Not b
jeff6988
Apr 225 min read


Culture isn't soft. It's the hardest competitive advantage to build — and copy.
Culture Isn’t Soft. It’s the Hardest Competitive Advantage to Build — and Copy. In many organisations, culture is still spoken about in gentle terms. It lives in the language of values, purpose statements, and employee engagement surveys. It is often positioned as something important—but not urgent. Necessary—but not decisive. This framing is not only incomplete. It is fundamentally wrong. Culture is not soft. It is structural. It shapes how decisions are made, how people beh
jeff6988
Apr 225 min read


The next frontier for pharmacy: why personalised health is the biggest opportunity
Pharmacy is standing at a quiet but profound turning point. For generations, its role has been anchored in response. A symptom presents, a diagnosis follows, a prescription is dispensed. The model is clinically sound, operationally efficient, and deeply embedded in the healthcare system. But it is also reactive. What is emerging now is a different paradigm—one that is less about treating illness and more about sustaining health. Less about intervention, and more about prevent
jeff6988
Apr 225 min read


Why most retail strategies fail at the execution stage — and how to fix that.
In over two decades working with retail and pharmacy businesses, one pattern recurs with striking regularity: organisations that develop sophisticated strategies but lack the organisational capability to execute them. The strategy is sound; the problem lies elsewhere. This piece examines the gap between strategic intent and operational reality — and offers a framework for bridging it Why Most Retail Strategies Fail at the Execution Stage — and How to Think About Closing the G
jeff6988
Apr 226 min read
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